Using an Article Directory List

A big part of getting your site to rank in the search engines and in particular Google, is to make sure it has plenty of authority from its link profile. That means the number and quality of inbound links pointing at your site and its inner pages. But getting those links has been the hardest part of any search engine optimization plan because it takes a lot of work.

The worst part of link building nowadays is that because of recent changes to the way in which Google rates links, many of the more traditional link building strategies no longer have much if any effect. Creating hundreds or even thousands of forum profiles, blasting thousands of blog comments and mass submitting hundreds of spun articles to article directories have little effect on serp rankings now because those links are all but discounted by Google.

Worse, too many links containing the same or similar keyword anchors can harm your site's serp ranking or even get it penalized. If you are relying on your website to make money, you need to scale back hard on this tactic and use article submission sites more intelligently.

Good Reasons to Submit Articles

But all is not lost. There is still a valid reason to submit many articles to those article directories.

That is because you still need to have a varied link profile for your site with links having non-keyword anchors and no anchors at all (as in bare url links) as these seem more natural and is how most non-SEO savvy webmasters would naturally link to your site or articles published on there.

So get hold of a decent article directory list such as can be found at various sites around the place, or read up some more about the process in our own article covering article directories and send them as many articles as you can all with a wide variety of what at first glance would appear to be links with useless anchors.

Maximizing the Effectiveness of Links

To increase the effectiveness of your inbound links then, you should endeavor to make the majority of those links completely un-optimized such as naked url links are generic "click here" types to dilute the percentage of exact anchor links you may have in order to placate the quirky Google algorithm in this respect. Also add in some "brand" links containing your site name or the name of your business.

Another good tip is to point a smaller percentage of links to inner pages of your site and not the homepage. This way you further dissolve the concentration of links to any one place on your site and mix up the variety of anchors to make it look more natural.

You will be pleasantly surprised at how effective this can be!